Fri, 27 September 2019
Recently while speaking on stage, I heard myself say something I didn’t plan on sharing.
I didn’t rehearse it. I didn’t have it in my notes. It just came out.
The line was:
“Sometimes, the good has to end before the better can begin.”
Full shownotes available here: https://goinswriter.com/pruning
Wed, 18 September 2019
The best marketing you can do for your work is not to build an empire, but to find a few friends who care.
We all want to reach the masses and see our work get into the mainstream. We want to have an “impact.” But the only way to reach the many is to first reach the few.
This is all marketing is:
Finding a handful of misfits who appreciate your work before anyone else does, then giving those people the tools to help spread the message.
The way we get a Harry Potter, Apple Computer, or Amanda Palmer is not by trying to reach everyone all at once. Quite the opposite in fact.