The Portfolio Life with Jeff Goins

Before you figure out what you want to sell, you need to first figure out what people are willing to pay for. Your job is to create something unique, something that at first meets a felt need of a person but then, in some way, goes beyond what they thought they wanted.

Direct download: sell_what_they_want_d4.mp3
Category:general -- posted at: 1:10pm CST

To start a business, you need more than passion. Getting paid to create really is about getting clear on what people want. Before we get into the super practical work of actually accepting money from other people, we need to get clear on what we have to offer.

Direct download: more_than_passion_d3.mp3
Category:general -- posted at: 12:24pm CST

There are, I think, roughly three kinds of creators in this world, each with their own path. Today, I want to share with you two things. First is the three kinds of creators, and the second is the path to building an organization around your work.

Direct download: What_kind_of_creator_d2.mp3
Category:general -- posted at: 11:56am CST