So many people set out to create a product—whether it’s a book, a coaching service, or an online course—and assume they know what people want.

Don’t do that.

Instead of assuming, just ask.

Full shownotes: https://goinswriter.com/test-it/

People don’t typically buy what they need. They buy what they want.

Which is why I love the saying:

“Sell them what they want, give them what they need.”

But how, exactly, do we do that?

Full shownotes: https://goinswriter.com/first-product/